Thinking to Meet the Challenges.

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Once we've helped you to identify your audience we can catagorise their current situation. We then apply our graphic design, website design and information management expertise, knowing that the audience must pass through each stage outlined here before deciding to act upon what they've learnt about you or your products.

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Considering the Type of Communication

Once we know the current attitude of your audience
(e.g. unaware) and the type of communication required
(e.g. impactful) it's important to consider...

Message: What to communicate to the audience

Media: How to communicate with the audience

Frequency: How often should the communication be repeated for best effect
- the popular wisdom that there is no such thing as "too often" is not applicable to every situation.

Whip-Ma-Whop-Ma-Gate.

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In Form's offices are on the shortest street in York. At thirty-five metres long, Whip-Ma-Whop-Ma-Gate is right at the heart of York's city centre between Shambles, Pavement and Colliergate.

There are several versions of the story regarding the origin of its rather original name but to our mind the most plausible is as follows...

The street was originally called "Whitnourwhatnourgate" in the early sixteenth century the - name roughly meant "neither one thing nor the other" - and is said to be slang for "You call that a street?" It gained its current variation on the name some years later when it became the home of York’s whipping post.

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Getting here - Click here for a Google Map.

Walking - follow signs for City Centre and Shambles. Whip-Ma-Whop-Ma-Gate is through a covered walkway near the junction between Pavement and Shambles..

By car - follow signs for York City Centre. Our offices are situated within an easy walk of the following car parks

Castle car park, Tower Street, YO1 9SA
Piccadilly car park, Piccadilly, YO1 9NX
Haymarket car park (also known as Shambles car park), Dundas Street, YO1 7PG

By train & air - York train station is a 10 minute walk from our offices and has regular direct services to London Kings Cross (2 hrs), Leeds (35 mins), Newcastle (1 hr) and Manchester (1 hr 20) including Manchester Airport. Leeds Bradford and Durham Tees Valley airports are less than an hour away by car.