Some of the Thinking Behind Our Method
Once you know who you'd like to get your messages across to, we believe that the attitude of your audience falls into one of the following categories, and that the audience must pass through each stage before deciding the act upon what they've learnt about you or your products...
To move the attitude of your audience from one stage to the next requires a different type of communication.
Considering the Type of Communication
Once we know the current attitude of your audience (e.g. unaware) and the type of communication required (e.g. impactful) its important to consider...
- Message: What to communicate to them
- Media: How to communicate with them
- Frequency: How often should we repeat the communication for best effect - the popular wisdom that there is no such thing as "too often" is not applicable to every situation.
