Corporate Identity
& Logo Design
Creating a corporate identity; giving your brand a personality!
A corporate identity usually takes the form of a logo and supporting artwork, alongside a set of brand guidelines to help you to maintain a consistent public image.
An effective Corporate Identity can attract attention and help your company to achieve its goals by creating a good first impression with your target audience, whilst at the same time reminding current clients why working with your was the right decision.
Having an identity that can be adapted and evolved to provide interesting marketing promotions and materials can also set you apart from your competition. When a brand has become established, even specific elements or themes can let your audience know who you are without them necessarily having to see your logo.
Creating a logo design is often a case of distilling one or more of a company’s core messages into a mark or logotype. Often something that is simple on the surface can convey well thought out meaning, sometimes almost subconsciously, through the careful use of design.